JI.STUDIO

WELCOME TO MY CREATIVE WORLD 

“What makes me vibrate in the fashion world: the product integrity,  craftsmanship, the worship of beautiful garments simply made to last and the impetus to create unceasingly. In Fashion teamwork is the key to excellence, where fine-tuning is the magic word and where the rational meets ambiguity. Fashion is  also more visible to larger public. It can positively  impact social acceptances and helps self affirmation of  certain individuals especially if the communication  lays in an interesting way that is in line with the product, brand heritage and business strategy.

 

Drawing, photography or music are for me just different tools of expression, but the essence is always similar: talking about human nature and emotions enveloped in ambiguity. We can have multiple ways of reading them or understanding them, it often depends on our experiences  or capacity of perception. I love to play with contrasts, put the object/subject out of the context and challenge stereotypes in a poetical way.

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Art and Music are magic that connects people on a deeper unconscious level regardless their background, gender or skin colour.

I think that the artist is often instinctive and that his  role is to raise awareness, but in the Fashion the role of a creative is to heighten the sensory experience. 

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Personally I believe that only deep knowledge, understanding of the past can stimulate us in creating something innovative for the future in all disciplines.

I praise: knowledge, curiosity of mind, honesty, empathy, respect, consciousness for nature and living beings, courage to jump in to unknown, crafts, transmission of knowledge, curiosity to explore and innovate,  timeless creativity and giving time for dreams"

 

Thank you for visiting

                                                                                                                                                                                  Jovana Ilic