Communication Specialist and Creative Director Jovana Ilic dedicated her unique artistic vision and her personality to the worlds of fashion, luxury, entertainment and art. Her intuitive wisdom, relentless innovative spirit, thirst for knowledge, artistic mind and attention to detail stamped many epic campaigns, photo shoots, editorials. She worked on various music and art projects, as well as for Givenchy holding the position of the worldwide Visual, Media and Digital Director; ETAM as the Global Image and PR Director, Lancôme, Helena Rubenstein (L’Oreal), Morgan, Procter & Gamble etc. She is also a musician and multi-disciplinary artist that intersects Photography, Video and Writing.
Jovana Ilic initially started her carrier in 1995 by organizing « Fashion for Peace » humanitarian show for UNICEF with participation of Yohji Yamamoto, Thierry Mugler, Paco Rabanne and many other designers. Since her early childhood she was a real globetrotter, with international education (Switzerland, Yugoslavia, France and USA). She obtained an MA degree at IFM – L’Institut Francais de la Mode in Paris, France.
During 9 years in LVMH, Jovana Ilic was committed and successfully contributed to the re-vamping and development of the Givenchy brand in different stages of its life cycle, team size and budgets, by shouldering Riccardo Tisci on his mission, holding the position of the worldwide Visual, Media and Digital Director.
Renown for her outstanding capacity to manage ambiguity, blend intuition and rationality, Jovana Ilic created advantageous out-of-standard visions of the brand development in line with the business strategy and the designer world. She has contributed to the brand’s language and the visual identity with her own creative sensibility. Jovana set and maintained brand standards and ensured consistency in how the Givenchy story is told, reinforcing its modern luxury positioning both in visual imagery and voice across all touching points.
Jovana Ilic also worked for ETAM as the Global Image and PR Director, Lancôme, Morgan, and many other smaller brands, artists and musicians. She always had the capacity to understand clearly the brand, set up intelligent communication strategy and created powerful, strong concepts in line with the brand’s DNA. She has an extensive network and know who are the influential figures in today’s ever-changing fashion industry. Having an excellent idea and working with the right team is essential. Her connectedness in fashion sector impacted her work by helping her to navigate throughout the journey and to reach excellence in many projects.
Throughout her time within Givenchy or ETAM, Jovana Ilic was responsible for establishing the global communication and image strategy as well as budgets for the brand and licensed partners worldwide, including art direction and concepts, media buying, managing creative talent, castings, shootings, and all image-led creative including print advertising, catalogues, press kits, digital content, shows and event invitations, lei sees, NY cards, in – store advertisings and outdoor advertising, shop windows (72O stores for Etam), digital, social media, video, revising the graphic charts (packaging/ stationary). She also managed the new Givenchy website creation and content, developed the m-commerce APP with Net-a-porter, made brand books, developed various art collaboration and cobranding’s etc. She promoted and shot all product categories for women and men including Ready to wear, Accessories (bags, shoes, jewelry, glasses, watches, ties, hosiery, scarfs), Haute Couture, underwear, makeup and special perfumes projects.
In the new series of digital drawings, Jovana revisits the masterpieces of classical sculpture, reshaping them and introducing within a new content that is questioning the human grandeur, our own personal natures; our presumed identities and our place in memory and time.
The digital drawing series made during the Covid-19 confinement, talks about time, longevity, decadence and rebirth, crafts and knowledge of ancient artists, legends, mythology and dreams…
Without knowing the past we are not able to innovate and create the future.
Everyone can interpret these drawings according to his own perception and feelings. There are humans that are hiding from reality or have to hide something, organic forms, membranes, split heads, various types of roots, neurons or thoughts coming out of these sculpture drawings representing also beauty and long lasting crafts. The drawings are somehow fragile, sensual but also strong and deranging.
Jovana Ilic collaborates with her husband Artist Mihael Milunovic on various art projects, such as her photographic works on the exhibition “Kissing the Flag” in Liege, 2018, and directing the video “Prometheus” during the international contemporary art festival “a-part” in France.
She also collaborated with cultural institutions and her husband on setting up and prompting massive art projects in Vienna and Linz.
Vienna: For the 10 years Art Jubilee, “Wiener Städtische” covered the Ringturm skyscraper with forty thousand square meters reproduction of work of contemporary painter Mihael Milunovic during 6 months in Vienna. The national TV covered the opening ceremony and speeches of the Austrian prime minister and the artist. Few licensed special edition products where developed with Villeroy & Boch and a luxurious chocolate house. Linz Klangwolke & Brucknerhaus Festivals are the biggest yearly cultural events in Linz. The outdoor scene (bankside of the river Danube) was one kilometer long and hosted two hundred thousand viewers. It was mixing dance, classical music, art performance and monumental sculptures. This project was developed in collaboration with Fura del Baus, Artist Mihael Milunovic and the city of Linz.
PHOTOGRAPHY AND MUSIC
Her taste for unusual and unseen is clearly visible in her photographic work. Her portraits of people are unveiling a deeper and more essential human nature, the fine, the fragile, and the true self. Her eye casts humility and empathy, but in the same time emphasizes the true force and almost animal strength. Her imagination is borderless, transgressing uncharted and forbidden zones. Her Art is made of shards of reality that are finely placed again together in a stunning aesthetic feat. Her emotional output in her music is scoring, and annihilates resistance. She breaks the rules, thus creating new ones. Her realm of impossible combinations, sharpened and contrasted, is taking out of context our world and creates a new reality, filled with tolerance, acceptance and devoid of prejudgments. She had the chance to work with excellent musicians as Greg Oniel the producer of Lenny Kravitz, French rapper Sully Sefil, Meta, JP Moragn from “Les
Avions”, Blond and signed her first album with Mascom and The state51 Conspiracy.
“Music, drawing or photography are for me just different tools of expression, but the essence is always similar: talking about human nature and emotions enveloped in ambiguity. We can have multiple ways of reading or understanding them it often depends on our experiences in life or capacity of perception.
I love to play with contrasts, put the object/subject out of the context and challenge stereotypes.
Some people do have a clear perception of the world that surrounds us and most probably they feel empathy toward living beings and the world of nature, others are dominated or gas lighted by fictive realities and live virtual lives, while others are inspired only by fame, power and greed… and some people just try to survive or stay alive. Art and Music are magic that connects people on a deeper unconscious level regardless their background.”
During her entire carrier she collaborated and built relationships whit top level professionals, as
Photographers, Stylists, AD
Inez Lamsweerde & Vinoodh Matadin, Mert Alas & Marcus Piggott, Karim Sadli, WillyVanderperre, Carine Roitfeld, Luigi Murenu & Iango Henzi,
MM /Paris, Jean Baptiste Mondino, Angelo Pennetta, Ellen Von Unwerth, Stefano Galuzzi, Ben Hassett, Rankin, Fabien Baron, Magnus Berger & Tenzin Wild, Katy England, Panos Yiapanis, Benjamin Bruno, Melanie Huynh…
Celebrities & Models
Amanda Seyfried, Live Taylor, Erykah Badu, Marina Abramovic, Mariacarla Boscono, Gisele Bundchen, Kate Moss, Naomi Campbell, Natalia Vodianova, Lara Stone, Natasha Poly, Kristen McMenamy, Joan Smalls, Stella Tennant, Ana Claudia Michels, Daphne Groeneveld, Quim Gutierrez, Jose Maria Manzanares, Simon Nessman, Sully Sefil, Blond, Lama Hourani, Lea T, Jamie Bochert, Julia Restoin Roitfeld, Simone Nobili, Saskia De Brauw…
Magazines, Newspapers, Outdoor worldwide
W, Vogue, Elle, L’Officiel, Interview, Vmag, ID, Another, Harpers, Dazed & Confused, Marieclaire, MadameFigaro, Numero, CR FashionBook, Modern Weekley China, newspapers, billboards, outdoor and in store advertising